DMS STORY ENGINE
Built with a cinematic approach, produced into a quarterly content system, and published on a governed cadence so the story compounds and the brand stays present.
CYLINDER 1
Every 12 weeks we capture a deep library during 2‑days dedicated onsite. This is where the brand’s story, people, process, and proof are captured in cinematic form so the quarter isn’t built on last‑minute posting.
CYLINDER 2
We publish 4 days per week for 12 weeks. Consistency is at the engine's core. The audience learns what to expect, recognizes the series, and stays connected to the unfolding story.
CYLINDER 3
We don’t “tweak constantly.” We run the quarter with discipline, gather performance data, then update the strategy for the next quarter with clarity and build on the momentum.
THE OUTPUT
All assets are produced as universal masters designed to publish cleanly across platforms (IG, FB, LinkedIn, TikTok) with scheduling and publishing handled by DMS.
25 SHORT FORM VIDEOS
Short-form built around 2–3 repeatable “show formats.” The goal is consistency with freshness: episodes that feel like a series, not randomness.
15 CAROUSELS
Swipeable story using real photography and motion elements only when they strengthen the narrative. Minimal design built to deepen trust.
8 IMPACT SINGLES
Premium lifestyle photography and credibility visuals that humanize leadership and anchor the brand’s authority without looking like an ad.
STARTING THE ENGINE
1: INITIATION
Your entry into the DMS system. We set up the client portal, the publishing infrastructure, and the quarter architecture so everything runs cleanly without chaos.
3: CONTENT CAPTURE
We capture the rawness: the people, the environment, the process, the proof, and the human moments that make the brand feel alive.
5: SCHEDULING + PUBLISHING
We orchestrate the full 12‑week cadence so the engine actually runs, the calendar stays governed, and the brand continues to stay present.
2: QUARTERLY DIRECTION
We define the quarter’s narrative and select the concepts that will carry it. This produces the Brand Direction that guide everything we capture.
4: POST PRODUCTION
This is where we take what we captured and bring it to life. We shape it into posts where the story then feels cinematic, intentional, and worth following.
6: MANAGEMENT & GOVERNANCE
While the engine runs, we maintain a daily engagement window for comments and essential DMs in brand voice, plus share a monthly analytics report.
AN ENGINE THAT BEHAVES LIKE AN ASSET
Most brands try to solve this with a patchwork of freelancers, inconsistent posting, or an internal hire that still needs a system. DMS is different: the investment doesn’t buy “content.” It buys a repeatable operating system strategy, content creation, publishing, governance, and reporting built to compound over time.
If you measure the true cost of inconsistency, missed cadence, and fragmented execution, the Engine is less an expense and more a brand asset that keeps paying dividends.
The Story Engine begins with a one‑time set up fee to get you in the DMS system. After initiation, we operate on an ongoing quarterly partnership and can be billed monthly or quarterly. Set up fee is separate and does not replace the first quarter, it’s the setup that makes the Engine run cleanly.
DMS CAREER ENDORSEMENTS
Recommendations from people who’ve worked with Dallas when performance mattered. The through line is consistent: clarity, standards, calm execution and creative that lands because it’s built on real story.
If you want the unfiltered version, you can read 50+ recommendations verbatim on LINKEDIN.
